Step 1: Enable Subscriber Collection
Before accepting pre-orders, you’ll need to enable subscriber collection:
Go to your Gallery Settings - Downloads & subscribers
Toggle “Collect Subscribers”
Input Subscriber button text
Optional, toggle on Send coupon to new subscribers. Input Coupon type (Fixed amount or Percentage) and input Amount.
This ensures customers can enter their details and access pre-order options.
Step 2: Enable Pre-Ordering
To turn on pre-orders:
Go to Products - Select Product List - Edit Product List
Select your Digital Download product (or relevant product)
Toggle on Enable “Pre-ordering” on the left hand side
Step 3: Set Your Pricing
We always recommend volume pricing when setting up product list. You must set two types of pricing:
Pre-order price (discounted)
Post-event price (standard)
Important:
Both fields must have a value entered
You can create multiple pre-order tiers (e.g. 1 photos, 10 photos, 50)
Or keep it simple with one pre-order option
Tip: Many photographers offer their largest bundle at the biggest discount to encourage higher-value purchases upfront. See example below.
Step 4: Share Your Gallery Link
Once set up, customers can:
Visit your gallery link
Subscribe
Purchase their pre-order package
No need to wait for photos to be uploaded — everything is handled in advance.
Why Use Pre-Orders?
Pre-orders help you:
Generate revenue before editing/uploading
Predict demand
Reward early customers with better pricing
Reduce post-event sales pressure