Understanding the Coupons Page
When you access the Coupons page, you will see all coupons you have created, organised into four tabs:
All – every coupon you’ve created
Live – active coupons that are currently valid
Redeemed – coupons that have already been used
Expired – coupons that have passed their expiry date
Each coupon has a checkbox to the left, allowing you to take bulk actions.
Actions Available
After selecting one or more coupons:
Click With selection
Choose:
Resend coupon to customer
Delete coupon from your records
Editing a Coupon
To edit an existing coupon:
Click the pencil icon on the right side of the coupon
This opens the settings where you can adjust:
Code
Discount amount
Limits
Expiry date
Gallery restrictions
How to Create an Individual Coupon
You can create a single coupon for a specific customer or promotion.
1. Access the Coupons Page
Go to your Photohawk account
Click Sales in the top menu
Select Coupons
2. Click “Create Coupon”
Click the Create Coupon button to open the setup window.
Coupon Settings Explained
Left Side (Coupon Details)
Code
Create a custom code (e.g. PRE-ORDER).
If limiting to specific customers, Photohawk will automatically generate a unique version per customer (e.g. PRE-ORDER-4GH-2EKCW).
Redeemed
Set to No when created
Automatically updates to Yes once used
Can be manually adjusted if needed
Refunded
Update this if an order using the coupon has been refunded.
Type
Choose how the discount is applied:
Fixed amount (e.g. £10 off)
→ Common for pre-order packagesPercentage (e.g. 10%–20% off)
→ Ideal for time-based promotions
Product Types
Choose what the coupon applies to:
All products
Digital downloads
Prints
Videos
Currency & Amount
Set the value of the discount.
Right Side (Rules & Restrictions)
Limit to specific customers
Restrict the coupon to selected individuals.
Limit to specific galleries
Apply the coupon to:
Any gallery
Or a specific gallery (recommended for events)
Automatically apply at checkout
When enabled, the discount is applied automatically to all customers accessing the gallery.
Common use:
“10% off for the first 2 weeks” promotions
Set an expiry date
Useful for:
Limited-time offers
Race-week promotions
Early-bird discounts
Creating Coupons for All Customers (Gallery-Wide Offers)
You can create a single coupon for all visitors to a gallery:
Example:
10% off for the first 2 weeks after an event
Automatically applied at checkout
Limited to a specific gallery
This is a great way to:
Encourage early purchases
Drive urgency
Creating Individual Coupons (Without CSV)
You can create coupons for individual customers:
Same setup as above
Simply assign the coupon to specific customers
No CSV upload required
Bulk Creating Coupons (CSV Upload)
This is commonly used for:
Pre-orders
Event participant lists
Race organisers who include photos in ticket sales
How it works:
Go to Create Coupon
Set up your coupon:
Code (e.g.
PRE-ORDER)Type (fixed or percentage)
Amount
Max redemptions (usually 1 per customer)
Upload a CSV file including:
Email address
First name
Last name
Select:
Limit to specific gallery
(Optional) expiry date
Important Notes:
Photohawk will generate unique coupon codes for each customer
Coupons are stored in the Coupons page
Coupons are NOT sent automatically
You must:
Select the coupons
Click Send to customer
Best Practices
Use percentage discounts for general promotions
Use fixed amounts for pre-orders
Limit coupons to specific galleries to avoid misuse
Set redemption limits (usually 1 per person)
Use expiry dates to create urgency
Summary
With Coupons, you can:
Create discounts for individuals or groups
Run time-based promotions
Bulk-generate unique codes for participants
Apply discounts automatically at checkout
Track usage and performance