Ways to Offer Coupons
1. Offer a Discount to All Customers
You can create a coupon that applies to everyone accessing your gallery.
Set a percentage discount (e.g. 10% off)
Limit it to a specific gallery
Enable “Automatically apply at checkout”
This is ideal for:
Early bird offers (e.g. first 2 weeks)
Event-wide promotions
2. Send Coupons to Individual Customers
You can create coupons for specific customers:
Assign the coupon to selected individuals
Send it directly to them
Useful for:
Customer support gestures
VIP access
Personalised offers
3. Bulk Create Coupons for Participants
If you have a list of participants, you can upload a CSV file and generate unique coupons for each person.
Upload a CSV with:
Email address
First name
Last name
Photohawk will generate unique codes per customer
Common use cases:
Pre-orders included with ticket sales
Event organisers providing free or discounted photos
Important to Know
Coupons can be limited to specific galleries or products
You can set expiry dates for time-limited offers
You can control how many times a coupon can be used
Coupons are not sent automatically — you’ll need to send them to customers after creating them
Summary
Yes — you can offer coupons in multiple ways:
To all customers (automatic discounts)
To individuals
In bulk via CSV uploads
This gives you full flexibility to run promotions, reward customers, and increase sales.
For a full step-by-step guide on creating and managing coupons, please see our Coupons article.